> ## Content Index
> Fetch the complete content index at: https://insights.fincentive.co.uk/llms.txt
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# The man from the Pru, in a smartphone
- URL: https://insights.fincentive.co.uk/the-man-from-the-pru-in-a-smartphone/
- Published: 2026-05-26T09:48:31.000Z
- Updated: 2026-10-27T12:11:14.000Z
- Description: Long-form interview with Ewan MacLeod, editor of FinTech Profile, on what the man from the Pru got right and what Fincentive is rebuilding for 11 million people paid a pension each month. Coverage here in May 2026.
- Author: John Buttress
- Tags: In The Press

[John Buttress, Founder and CEO, FincentiveFrom the doorstep to the digital payslip: how one founder is bringing the ‘man from the Pru’ into the smartphone era for 11 million UK pensioners.![](https://static.ghost.org/v5.0.0/images/link-icon.svg)FinTech ProfileEwan MacLeod![](https://www.fintechprofile.com/content/images/2026/05/hero_image-5.png)](https://www.fintechprofile.com/john-buttress-founder-and-ceo-fincentive/?ref=insights.fincentive.co.uk)